A luxurious and quriky feel is paramount to the Paul and joe brand- this was created in this large store by French wallpaper, custom made light fixtures and fittings, antique amber glass display boxes and retro furniture and accessories. A great feature of this store is a strong corner presence- the stunning French gold blossom wallpaper is hung along one whole wall to attract passers by, through large full height glass windows. The store is bathed in natural light so the use of gold paint, gold wallpaper and brass fittings really creates a bright warm space. Unusual lights and accessories have been sourced for this project. Each store has its own personality and individual charm whilst retaining a few essential elements that enforce a consistent brand.  This store has its own lively, bright personality.